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Anthropology Archives - Erkan's Field Diary

How netnography can teach us about social contracts and the success of reforms

Using netnography, the World Bank explored new ways of investigating citizens' expectations and perceptions, the ebb and flow of narratives and public opinion, stakeholders and social networks, and the mechanisms that enable or impede social accountability and collective action.

Student Research Sheds Light on Egypt's Online Communities | The American University in Cairo

Creating more connections between AUC and the local community, Emiko Stock, assistant professor of anthropology, tasked two of her classes last fall Introduction to Digital Ethnography and Anthropology and Film to conduct digital ethnographies of Egypt’s online communities and groups of creators in the country.

4 Tips for Better Social Listening

Through social listening for mentions of the brand's name, products, and services on social media, brands can better refine the customer journey.