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Detailed text transcripts for TV channel - KGO - 20140723:09:49:00

Literally putting her money where her mouth is. i started the diet bet three months ago. reporter: each month, she pays $385 to healthy wage, a company that allows you to place a bet that you can lose the weight. the wager, if she loses 40 pounds in six months, she ll win $5,000, plus get all heifer money back for a grand total of $7,310. but if christina doesn t lose the weight, she s out thousands of dollars. i really need to get my app into gear so that i can, you know, win this bet. because i cannot afford not to. reporter: with all of her money on the line, this could be just the ultimate motivation to shed the pounds, but can she do it? according to studies, people using money as a motivator are five times more likely to reach their goal weight. could this be the future of dieting? betting for weight loss is like betting on your retirement at caesar s. reporter: not according to dave, fitness expert and author of eat it to beat it. ....

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