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Is live commerce the future of online shopping? Inside Amazon India's push to empower creators

Can Amazon crack the code of live commerce in India? Let's have a close look at the tech giant's ambitious creator-first play.

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Weekend Unwind with: Tech content creator Dhananjay Bhosale

Weekend Unwind with: Tech content creator Dhananjay Bhosale
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AI influencers: Social AI influencers are helping Samsung, Google to push wares

Google has partnered with actor Sobhita Dhulipala, chef Saransh Goila, gaming creators Mithilesh Patankar and Nischay Malhan as well as comedian Sumukhi Suresh to demonstrate Bard s AI usefulness in daily activities. Meanwhile, Samsung recently concluded the GalaxyS24 launch event which hosted a star-studded lineup from both Category A and micro influencers.

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Authenticity plays a pivotal role in influencer marketing: Karan Pherwani, Chtrbox

Authenticity plays a pivotal role in influencer marketing: Karan Pherwani, Chtrbox
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Threads available via web: Connect anywhere, anytime!

Threads available via web: Connect anywhere, anytime!
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