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Pentagram’s Sascha Lobe and Yuri Suzuki rebrand Midi, the tech that changed music forever
As the Midi Association releases Midi 2.0, its biggest update in 35 years, the two designers have created an identity inspired by musical forms – yet devoid of any music brand cliches.
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In 1981, Midi technology changed the way musical instruments communicated and opened up a whole new world of possibility for music creators globally. It allowed for products by different manufacturers – instruments, computers and audio devices alike – to connect to one another seamlessly, sparking the genesis of computer music sequencing programmes and all the audio possibilities that it offered. Now, Midi is the industry standard, used every day around the world, yet the Midi Association only recently introduced Midi 2.0, its most significant update in 35 years. This invited an opportunity to rebrand, which has been undertaken by not one but two Pentagram partners (and musicophiles ....

Yuri Suzuki , Midi Association , Design Museum Electronic , Sascha Lobe , Pentagram Fives , Design Museum , From Kraftwerk , யூரி ஸஸூகீ , மிடி சங்கம் , வடிவமைப்பு அருங்காட்சியகம் மின்னணு , சாஸ்ச லோப் , பென்டாகிராம் ஃபைவ்ஸ் , வடிவமைப்பு அருங்காட்சியகம் , இருந்து க்ர்யாஃப்ட்‌வர்க் ,