kinds of jobs the people who are viewing the shows have. so the more they could refine that, the more the advertisers wanted young, professional, wealthy people. in 1970, cbs begins what is both affectionately and derrogatively known as the royal purge. they canceled all those shows that had huge ratings on cbs. and norman lear arrived to take their place with realistic shows about working-class people in the big city. your father lost his job today. oh, there goes the old ball game. all in the family was able to deal with some stuff that was going on in contemporary society through the lens of comedy. when the going gets tough they say that s when the tough get going. and that s me. tough. right? yeah. yeah, right. so what s the problem?