As a marketer, it made sense to attempt to build a $1 billion brand with Meesho : Lucky Saini
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We profile social shopping platform Meesho s newly appointed VP and head of brand marketing, who moved from Vedantu.
Few people have had the opportunity to work across different sectors. Lucky Saini is one such individual. It could be attributed to good timing, his hard work and a healthy dose of being âluckyâ.
Just last week, Saini announced that he will be joining Meesho as VP and head of brand marketing. In his new role, he will be responsible for leading all brand-building efforts to help consumers familiarise themselves with the app. It is a part of the rapidly evolving social commerce category.
Lucky Saini to join Meesho as VP and head of brand marketing
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Meesho is an Indian social commerce platform that specialises in enabling individuals and small businesses to resell items and make profits.
Lucky Saini has announced that he is joining Meesho as VP and head of brand marketing. He will be responsible for leading all brand-building efforts to set Meesho up for success in a rapidly evolving social commerce category.
This is Sainiâs second stint in the e-commerce sector. Earlier, he spent over four years at Flipkart in various roles, from category marketing to brand strategy.
Appoints Kunal Dubey as Head of Marketing and Lucky Saini as Head of Brand. Dubey and Saini bring creative experience of working together with several brands in the last six to seven years