As a marketer, it made sense to attempt to build a $1 billion brand with Meesho : Lucky Saini
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We profile social shopping platform Meesho s newly appointed VP and head of brand marketing, who moved from Vedantu.
Few people have had the opportunity to work across different sectors. Lucky Saini is one such individual. It could be attributed to good timing, his hard work and a healthy dose of being âluckyâ.
Just last week, Saini announced that he will be joining Meesho as VP and head of brand marketing. In his new role, he will be responsible for leading all brand-building efforts to help consumers familiarise themselves with the app. It is a part of the rapidly evolving social commerce category.