Ritz-Carlton’s viral holiday social media post was not what they said it was
The luxury hotel chain backtracked on it’s promise that every share would equal one gift for a sick child
Update:
Ritz-Carlton Montreal spokesperson Katia Piccolino said that the intention behind the campaign was never to deceive the public. Rather, the purpose was to raise awareness and get people to donate to the Tree of Lights campaign for Sainte-Justine, which many people did, she said.
It all came down to the wording of the post itself, she said. “If we would have put a cap on the number of toys we were going to donate, then this problem wouldn’t have occurred.” Piccolino apologizes for and admits to this error.