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Mad Dogs & Englishmen's Nick Cohen chronicles the agency in his book 'Honest!'

Mad Dogs & Englishmen's Nick Cohen chronicles the agency in his book 'Honest!'
adage.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adage.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , New York , United States , Dave Dye , Mad Dogs ,

TV ads' spring shoots

TV ads' spring shoots
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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'Santa Cruz Cool' and the wild-water warriors | Ross Eric Gibson, Local History – Santa Cruz Sentinel

"In the 1930s and 1940s, local surfers had trouble staying in the ocean for more than a half-hour, due to the frigid Alaskan Current turning their skin blue and rubbery," writes columnist Ross Eric Gibson. "They resorted to second-hand sweaters, sometimes treated with oil (a nerdy look for surfers), but they preferred 1890s wool bathing suits, which were 15¢ each at Goodwill. Then in 1959, Jack O'Neill opened his Cowell Beach surf shop where Dream Inn now stands." ....

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2 Minutes With ... Paul Hirsch, President and CCO of Doremus

On Division of Labor, Lego Education's impact, and Marget Larsen ....

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Zappar's Caspar Thykier On Augmented Reality's Untapped Potential: 'people Like Reality'

Marketers like shiny new things. Right now, the shiny new thing is the ‘metaverse’: an imaginary behemoth that, despite not yet existing, has somehow subsumed phenomena as diverse as cryptocurrency, massively-multiplayer gaming (MMPG) and augmented reality (AR). We sat down with Caspar Thykier, founder and chief exec of AR specialists Zappar, to talk about AR’s real (rather than imaginary) potential. ....

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