The Natural Diamond Council (NDC) today announced a strategic partnership with two prominent leaders in China: DR Diamond Ring (Darry Ring), the world’s leading engagement ring brand, and LIU GUI FU JEWELRY, a renowned Chinese jewellery brand. Together, they will produce a range of digital content, online and offline communication projects. In addition, they will also leverage their educational capability to empower the industry, while showcasing the intrinsic values of natural diamonds to a global audience. Through these collaborations, the NDC, Darry Ring and LIU GUI FU JEWELRY aim to amplify the core message of the sustainable growth of the industry and advocate the "Natural Diamond Dream."