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College Prep Software Naviance Is Selling Advertising Access to Millions of Students

The software, often required by schools, enables colleges and universities to choose from an array of demographics, including race, to target prospective students ....

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College prep software Naviance sells advertising data on millions of students

Naviance gathers data through its college guidance software and then allows colleges and universities to target students with paid advertisements encouraging them to enroll. ....

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An equity firm is amassing companies that collect data on America's kids

Vista Equity Partners has been buying up software used in schools. Parents want to know what the companies do with kids’ data. ....

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