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For many years, Ghana’s export sector focused on cocoa, gold, timber, bauxite, rubber and oil. However, during the 1980s and 1990s pineapple exports became an important area of activity. This was largely due to the vision of a few people, but it is also a sector that has struggled to adapt. The story starts in the late 1970s, when Daniel Osei Yaw Safo, the modern ‘Tetteh Quashie’ of the pineapple