Yeng Yang has been selling food to Madisonians since he was 6 years old, when heâd make the trip from Eau Claire with his mom to help her sell produce at the Dane County Farmersâ Market. But when Yang launched a bakery stand after 17 years at Yangâs Fresh Produce, business started out slow.
As market customers approached the Yummee stand, Yang found himself trying to explain the texture and taste of his taro buns and Hmong sweet bread. Thatâs when it hit him: âI figured, instead of trying to educate people, why don t you just give them what they want?âÂ