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Move over, K-pop. Here comes Thai pop


BANGKOK • Thai female band Lyra, backed by the world s biggest music label Universal Music Group (UMG), are hoping to harness their devoted fan base and match the success of South Korean artists who have turned K-pop into an international phenomenon.
We have high expectations. We want to introduce. T-pop music to the world, said 20-year-old Lyra member Jennis Oprasert.
Last year, UMG partnered Thai firm Independent Artist Management (iAM) to launch the six-member group, after auditioning about 80 girls and young women from the popular idol group BNK48.
It s a bet, said Mr Paul Sirisant, who heads UMG in Thailand.
But he believes originality will drive the band s success. ....

Krung Thep Mahanakhon , South Korea , South Korean , Jennis Oprasert , Los Angeles , Danaiphat Singto , Nataphol Pavaravadhana , Paul Sirisant , Jannine Weigel , Music Group , Universal Music Group , Independent Artist Management , தெற்கு கொரியா , தெற்கு கொரியன் , லாஸ் ஏஞ்சல்ஸ் , இசை குழு , உலகளாவிய இசை குழு , சுயாதீனமான கலைஞர் மேலாண்மை ,

K-Pop? How About T-Pop? All Female Thai Music Band is Shooting For Global Audience


K-Pop? How About T-Pop? All Female Thai Music Band is Shooting For Global Audience
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Move over K-Pop. Here comes T-Pop.
Thai female band Lyra, backed by the world s biggest music label Universal Music Group (UMG), is hoping to harness its devoted fan base and match the success of South Korean artists who have who turned K-Pop into an international phenomenon.
We have high expectations. We want to introduce . T-Pop music to the world, said 20-year-old Lyra member Jennis Oprasert.
Last year UMG partnered with Thai firm Independent Artist Management (iAM) to launch the six-member group, after auditioning some 80 girls and young women from the popular idol group BNK48. ....

Krung Thep Mahanakhon , South Korea , South Korean , Jennis Oprasert , Los Angeles , Danaiphat Singto , Nataphol Pavaravadhana , Paul Sirisant , Jannine Weigel , Music Group , Universal Music Group , Independent Artist Management , Pun Tiyakorn , தெற்கு கொரியா , தெற்கு கொரியன் , லாஸ் ஏஞ்சல்ஸ் , இசை குழு , உலகளாவிய இசை குழு , சுயாதீனமான கலைஞர் மேலாண்மை ,

K-Pop? How about T-Pop? Thai artists shoot for global audience


December 19, 2020
published at 1:15 AMReuters
Members of Thai female band Lyra sing at a recording studio in Bangkok, Thailand, in this June 22, 2020 handout picture.
Universal Music Thailand & Independent Artist Management via Reuters
BANGKOK - Move over K-Pop. Here comes T-Pop.
Thai female band Lyra, backed by the world’s biggest music label Universal Music Group (UMG), is hoping to harness its devoted fan base and match the success of South Korean artists who have turned ‘K-Pop’ into an international phenomenon.
“We have high expectations. We want to introduce . T-Pop music to the world,” said 20-year-old Lyra member Jennis Oprasert.
Last year UMG partnered with Thai firm Independent Artist Management (iAM) to launch the six-member group, after auditioning some 80 girls and young women from the popular idol group BNK48. ....

Krung Thep Mahanakhon , South Korea , South Korean , Jennis Oprasert , Los Angeles , Danaiphat Singto , Nataphol Pavaravadhana , Paul Sirisant , Jannine Weigel , Music Group , Music Thailand , Independent Artist Management , Universal Music Group , Pun Tiyakorn , தெற்கு கொரியா , தெற்கு கொரியன் , லாஸ் ஏஞ்சல்ஸ் , இசை குழு , இசை தாய்லாந்து , சுயாதீனமான கலைஞர் மேலாண்மை , உலகளாவிய இசை குழு ,