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Camus and Shede Spirits launch duty free exclusive
Camus has agreed a collaboration with Baiju brand
Shede Spirits.
Shede Founder’s Tribute, which was unveiled at a special launch even in Shanghai.
The partnership will see Camus support Shede’s development in international domestic duty-paid markets, starting with
France and e-commerce in the EU.
Camus Group President Cyril Camus said: “This collaboration has shown Camus’ determination to further build Baijiu’s impact in the international market, duty free and duty paid. We look forward to embarking on this brand new journey together with Shede Spirits.”
The collaboration comes following Camus’ visit to the Shede Ecological Park in 2018 as part of a search encompassing numerous Chinese Baijou brands.
Shede Spirits and Camus create baijiu 26th April, 2021 by Melita Kiely
Camus International partnered with leading baijiu company Shede Spirits to create a baijiu, called Shede Founder’s Reserve.
L-r: Cyril Camus, president of Camus Wines and Spirits, and Pu Jizhou, CEO and vice president of Shede Spirits
Camus International is a subsidiary of Cognac producer Camus Wines and Spirits, focused exclusively on the distribution of Chinese baijiu products worldwide. Its portfolio includes Kweichow Moutai.
Shede Founder’s Tribute will be available exclusively in duty free in limited quantities, priced at RRP US$65 per 500ml bottle.
The product was unveiled at a launch event on 22 April in Shanghai, China, and is expected to become available in duty free stores in the second half of 2021.
Babson College and CAMUS Present First Global Family Entrepreneurship Award
Ernesto Bertarelli is recognized as first recipient of Babson-Camus Global Family Entrepreneurship Award during Babson Connect Worldwide 2021
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WELLESLEY, Mass., April 21, 2021 /PRNewswire/ Babson College, the global leader in entrepreneurship education, in partnership with CAMUS Cognac, operated by fifth-generation head and Babson alumnus Cyril Camus, announces the first ever Babson-Camus Global Family Entrepreneurship Award. This prestigious award recognizes one highly distinguished and uniquely impactful business family that has created significant economic and social value across generations while exemplifying Babson College values. The award was presented today at a special ceremony during Babson Connect Worldwide 2021, Babson College s premier entrepreneurial summit that is designed to empower learners to create lasting economic and social val