As you might have guessed from the title of this blog post, the theme for this year’s conference is ALL IN. It makes perfect sense because, as the conference website says, “get ready to.
By Kalvin Macleod
Search Engine Optimization (SEO) is a complex and ever-changing process of arcane tips, tricks and onsite improvements. It helps to increase the visibility of your website and content in the judgmental eyes of search engines, while maintaining readability and timely relevance to your equally judgmental potential clients.
Although SEO can seem like a black box of unknowable secrets, it need not be so confusing. Building a great SEO plan is like building a great house: The process can be daunting and there are many potential pitfalls, but if done right, you can end up with the home(page) of your dreams.