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The impact of the arts on tourism is both tangible and intangible. We can measure tickets sold, museum admissions, the number of seats filled at a concert. But it is those intangible aspects, the ones that defy strict measurements, like feelings and memories, that offer a clue as to why we travel in the first place.
Arts and culture could be a primary focus or secondary to another travel purpose, but when combined with other experiences, it is imprinted even more deeply into our memory. Whether your preferences are inclined towards outdoor adventure, culinary experiences or arts and culture, there are a few things all travel pursuits share.