for customers. 0n essentials, prices will come down because people are saying that to us on social media. it s such a competitive market and customers are feeling the pinch. and you are feeling the pinch, explain to us how much your prices are going up, there is a price cap for us but not for businesses? you quote the big numbers about the profits last year but we carried debt as a business, we have obligations, we are not taking dividends are anything like that and we need to reinvest, we need to accept a world of lower profitability because we have such a cost headwind coming at us everything from fuel, minimum wage, and inflationary pressures on commodities and energy bills as well which are doubling, tripling this year alone. so businesses are not an endless sponge that can soak up inflationary pressures and that is why unfortunately, you are starting to see food inflation in the market. we saw figures which showed your overall energy bills have gone up to over 140 million,