To share their knowledge, beliefs and stories. fast forward to today and it s clear that images are still the preferred way for us to tell stories. creating super engaging visual images is what this company here in edinburgh is all about. artists come together with data scientists who create interactive spheres that are used in museums, businesses and education to get a particular message across. why is this such an attractive product for people to absorb information? human beings are more attracted to a sphere than any other shape. so, what happens when you hang a sphere on the ceiling or you put it on a floor or mount it, people immediately gravitate to it and they want to engage with it and they want to touch it. the great thing about a sphere, especially if it s floor mounted, is you re still engaging with the individuals, cos a crowd can go round the sphere, but you re also going on a personal journey and you re going at your
To absorb information? human beings are more attracted to a sphere than any other shape. so what happens when you hang a sphere on the ceiling or you put it on a floor or mount it, people immediately gravitate to it and they want to engage with it and they want to touch it. the great thing about a sphere, especially if it s floor mounted, is you re still engaging with the individuals, cos a crowd can go round the sphere, but you re also going on a personal journey, and you re going at your own speed and learning and seeing new things. so, you know, it s different. it s still new. even after 18 years, it s still new and it will beat a flat screen hands down. tell me a little bit about the business here in edinburgh. the business has been around for about 19 years now. in fact, we call it the largest start up in edinburgh. so these are all over the world with organisations trying to share with their audience stories about their brand or their product. because it s so engaging, because it