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In today s rapidly evolving business landscape, the term "Digital Transformation" has become an essential buzzword. However, its meaning varies widely, as different individuals and organizations interpret and implement it in diverse ways. Having recently attended the ITB 2023 conference, I ve been reflecting on the numerous conversations and presentations that revolved around the role of technology in driving change. As CEOs and business leaders, it is our responsibility to understand the essence of digital transformation and utilize it to steer our organizations toward success in the 21st century.