world for a decade. what was great about them for so long was that they were wild and they did the same thing we re seeing now. the borax s old. the bleach baths are all. this is all old anti-vax stuff. but they were so small. and now, the problem is that it s just anti-vaccination thinking and tactics have just overwhelmed the country. is there an effort as you say it s become a quantitative really significantly different things in terms of the number of people experimenting with this stuff. and the way that it s spreading. is there any meaningful effort, any useful effort by social media entities to try to throttle this stuff? to throttle the misinformation about it? yes, they try but they don t really speak the language. so, you can try to put out videos by the w.h.o. or even super cool ones with a little cooler influencer, but it s not