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Knotch Quantifies Content Marketing ROI with Expanded Content Intelligence Platform
First Solution to Connect Content to Business Outcomes with Metrics Demonstrating Content Value
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NEW YORK, April 20, 2021 /PRNewswire/
Knotch, the leading provider of business analytics built specifically for content, today announced major enhancements to its Content Intelligence Platform that enable brands to quantify the business impact of both their owned and paid content initiatives in order to plan and optimize their content investments. This release represents a major shift in how content strategy is measured by connecting content activities to three different business outcomes – Enhance Brand, Increase ROI and Build Audience – using a proprietary methodology that calculates a score of 1 to 10 in each area and also benchmarks the performance against industry standards as well as historic performance using Knotch s big data analytics.