Article - HSMAI Century Campaign: Building a Bridge to Our Brightest Future - By Robert A. Gilbert - For close to a century, the Hospitality Sales & Marketing Association International (HSMAI) has stood as a guiding light for innovation, support, and community growth within the hotel sales, marketing, and revenue optimization fields. Now, as we begin the countdown to our momentous 100-year anniversary in 2027, were excited to unveil the Century Campaign for the HSMAI Foundation.