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The French brand is strengthening its offering of zero-plastic solid cosmetics with two new items: a solid Face Scrub formulated without soap and sulphated surfactants, and a Conditioner Bar free from silicones. In addition, at the end of August, Yves Rocher will launch solid versions of its best-selling fragrances.
As many other beauty giants, Yves Rocher is tapping into the solid cosmetics segment, which seems to be gradually taking root in consumer routines.