the claims are obvious misleading and deceptive. yale scientist dr. david katz created neuville, a nutrition rating system he claims cuts through the marketing machine. the higher the number, the more nutritious the food. he ranks food from 1 to 100, using a complex al go rhythm, weighing unhealthy things like transfat against nutrients like fiber. almost everything in the produce aisle will be between 90 and 100. reduced fat peanut butter gets a 7, and the higher gets a 20. so higher fat is better? no, the reduced fat version is considerably higher in sodium and also in sugar. this is what i ate growing up. sure. 26. that s what this gets. no way. look at this. this neopolitan ice cream says it s a 91. to me, that is the floor of the