Smart and White Ops Partner To Safeguard Digital Advertising from Fraud and Abuse
White Ops Advertising Integrity provides Smart with protection against ad fraud across all possible devices, formats and buying models, including integrations in the CTV/OTT segment
Smart, the independent ad tech platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to fight advertising fraud and invalid traffic. Fully integrated within Smart s advertising platform, White Ops Advertising Integrity enables pre-bid protection of Smart s inventory and ensures publishers and buyers safety from malicious and sophisticated fraud.
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White Ops Announces Acquisition by Goldman Sachs Merchant Banking, ClearSky Security, and NightDragon
Acquisition Will Further Accelerate White Ops Growth and Expansion in New Markets White Ops ( White Ops or the Company ), a global leader in protecting enterprises and internet platforms from digital fraud and abuse, today announced its acquisition by Goldman Sachs Merchant Banking Division, in partnership with ClearSky Security and NightDragon (together, the Sponsors ). The Sponsors are acquiring the business from previous investors Paladin Capital Group, Grotech Ventures, and other shareholders, and the acquisition follows Goldman Sachs and ClearSky s initial investment in the Company earlier this year. The acquisition has formally closed and terms of the transaction were not disclosed.