week s mission ahead. about two years ago, i was looking for something to do that was better for the planet. and that s when i stumbled across my co-founder who said that he wanted to make coffee without the bean. the co-founder and ceo of atomo coffee, a startup based in seattle, washington, that is looking to make coffee without the coffee bean. the company starts off with upcycled date pits sourced from california date farms. we created a process where we take these pits, we react them, and we actually load them with new compounds and take them through a roasting process. and when they come out of that process, they actually look and smell like coffee. atomo says this process requires 94% water and emits 93% less carbon emission than a conventional cold crew coffee. and since the date pits would otherwise be discarded, there s