Inman Connect
The practice of using an open house to market properties has been around for more than 100 years. Although they’ve changed a lot during in the last century, the general procedure during open houses has largely remained the same. Or, at least it had, until the COVID-19 pandemic threw all norms out the window.
Most open houses were put on pause at the start of the pandemic due to public health concerns, and some agents still haven’t started them up again. Even before the public health crisis, some started to question the benefits of open houses versus their potential risks, with the ability for basically anyone to come and go unvetted. Just in June of 2020, one Keller Williams real estate agent in Huddleston, Virginia, was brutally attacked at an open house, suffering skull fractures and other head injuries.