The planet. take these two shirts for example, they look similar. this one might be made with more sustainable materials but it was flown halfway around the world to get you, and this was made locally, which one do you choose? wouldn t it be nice if you could maybe scan the products to see what is good and what is bad? here in the netherlands and company is trying to make the environmental impact of products more transparent. the idea is you scan the qr code attached to the product and you get a score out of 100. this shirt here is 66. this shirt over here, it looks pretty much the same, 70. ok, slightly better. the co founder austen explains that this one score actually consists of five subscores. assessing things like carbon emissions, materials and recyclability, and also the impact on the people creating it. 68 for your