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Digital marketing firm LS Digital, formerly Logicserve Digital, saw a 35% revenue increase to Rs 695 crore in FY23 due to market growth, new business wins, and strategic expansion. Expenses surged 32% to Rs 669 crore, with advertising costs at Rs 598 crore. Net profit tripled to Rs 18.4 crore. LS Digital focuses on media, UI/UX, creative and communication, data and analytics, CX, and technology. Acquisitions have boosted capabilities. ....
Discover how AI drives personalized marketing, enhances customer service, and empowers data-driven decisions. Insights by Prasad Shejale, CEO of LS Digital. ....
Indian marketers ascertain the various stages of the digital marketing journey that can be impacted by the new collaboration between the tech giants. ....