From Instagram to X, social media platforms, in the run-up to the polls have seen bitter poster wars and even bitter meme battles for political one-upmanship.
The 2024 Lok Sabha elections in India are set to take place in seven phases, with major political parties vying for the world s largest elections. The Election Commission of India (ECI) has used memes to reach out to the electorate, particularly young and first-time voters, using humorous elements from popular Bollywood films. The ECI has posted on X a series of posts and digital posters to motivate voters to come out and exercise their franchise.