BASF’s Coatings Division has appointed Patrick Zheng Yu Zhao to take charge of the new Global Automotive OEM Coatings Solutions business unit in Hong Kong. It has also chosen Chris Titmarsh for its new Global Automotive Refinish Coatings Solutions business unit in Münster, Germany along with Frank Naber who will be responsible for the Global Surface Treatment business unit in Frankfurt, Germany.
Effective August 1, 2023, the Coatings division of BASF will implement global units for its Automotive OEM Coatings Solutions and Automotive Refinish Coatings Solutions businesses. With the new organizational setup, BASF better serves its global customers who increasingly ask for global support and services.
BASF Coatings has recently inaugurated its largest surface treatment site in Pinghu City, Zhejiang Province, China. The site offers various applied surface treatment products and solutions for numerous market segments and comprises of a smart factory which enables process automation and digitalization of the site operations for high efficiency in manufacturing and site logistics.
The Surface Treatment global business unit of BASF’s Coatings division, operating under the Chemetall brand, opened its first regional innovation and technology center for applied surface treatmen .