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The Drum | Gamification, Communities And Experimentation: Where's Food & Drink Marketing Headed?

At a recent roundtable with food, drink and hospitality marketing leaders from The Drum Network, we asked one last question: what’s the one lever brands in this space can pull to stay ahead of the pack? ....

United States , Claudia Stephenson , Tesco Clubcard , Ben Ducker , Ryan Green , Christina Daskajiannis , Vince Murray , Jackie Keller , Greenjinn Ltd , Invnt Group , Tipi Group , Dollar General , American Express , Journey Further , Louis City , New Ventures , New Ventures , Food Amp Drink , Rand Strategy , Business Leadership ,

The Drum | 'Our Job Has Got So Much Harder': Food & Drink Marketers On New Tastes And Niches

The Drum sits down with seven leading food and drink marketers to chart growing complexity, ‘nichification’, and how to build a brand in this crowded space. ....

Claudia Stephenson , Hannah Evison , Jackie Keller , Ben Ducker , Ryan Green , Vince Murray , Christina Daskajiannis , Invnt Group , Tipi Group , Journey Further , Beyond Meat , Food Amp Drink , Business Leadership ,