July 27 2021, 7:00 am | BY Ricki Green | 24 Comments
Australia’s favourite energy drink V Energy is serving up a big dose of the positive feels the world needs right now, with a new campaign from Clemenger BBDO Sydney.
Moving away from the traditional association of energy drinks and extreme sports, the relaunch campaign spreads positive energy instead, with the tagline ‘Can you feel it’.
The campaign sees the evolution of the ‘Bugs’ from the iconic TVC spots from the early 2000’s. In the new 30-second TV spot, the now human-sized bugs – Muzza, Kaz, Roz and Pook – personify energy, social connection and fun as they sing along to iconic upbeat soundtrack, Wham’s “Wake Me Up Before You Go-Go” on a road trip.
V Energy brings back the bugs to spread positivity via Clemenger BBDO Sydney campaign
July 27, 2021 8:53
Australia’s energy drink V Energy is tapping into some much needed positivity in a new campaign from Clemenger BBDO Sydney and OMD which launched late last week.
Moving away from the traditional association of energy drinks and extreme sports, the new campaign focuses on positive energy instead, with the tagline ‘Can you feel it’.
The campaign sees the evolution of the ‘Bugs’ from the TVC spots from the early 2000’s. In the new 30-second TV spot, the now human-sized bugs – Muzza, Kaz, Roz and Pook – personify energy, social connection and fun as they sing along to iconic up-beat soundtrack, Wham’s “Wake Me Up Before You Go-Go” on a road trip.
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