GBX Group LLC provided investment; Tim Mclendon oversaw the design
Built in 1965, Holiday Shores is one of 120 motels constructed along the Myrtle Beach Grand Strand. Designed in the Populuxe style, a blend between populism and luxury that evolved after World War II, the building reflects a period of America’s burgeoning middle class and its desire to travel and explore. These small, family-run properties typically included a nod to the exotic, incorporating Polynesian themes, bright signage, and pops of color to draw motorists’ attention.
With the property in need of repair, GBX Group LLC, a historic preservation real estate firm headquartered in Cleveland, Ohio, completed the initial investment that led to the rehabilitation with developers Robert Lewis, Chris Rogers, Tom Prioreschi, and Will Brennan. Tim Mclendon of Columbia, South Carolina, oversaw the design. This historic rehabilitation of Holiday Shores conformed with the National Park Service’s historic preservation