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On a mission to capture dollars from younger consumers, premium chocolate brand Godiva is repositioning itself as the chocolate for every occasion. And it's doing so with a little help from America’s most charming superhero.
By G BiZ
Jan 26, 2021
Godiva chocolate will be closing all 128 of their U.S. stores. Chocolate fans around the nation have been devouring the delicious treats from Chocolatier Godiva for decades, but sadly due to financial hardships of the pandemic the world renowned chocolate company must close its U.S. doors.
The stores will be closed nationally in March so this may be your last Valentine s Day to enjoy Godiva s scrumptious chocolate covered strawberries. Enjoy!
About G BiZ
Godiva To Close All Orange County Locations - Lake Forest, CA - The international chocolatier announced plans to close all of its North American locations by early spring.
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Chocolatier Godiva became the latest victim of the pandemic, announcing plans to close its 128 North American stores (Darren McCollester/Getty Images)
SAN FRANCISCO, CA Chocolatier Godiva became the latest victim of the pandemic, announcing plans to close its 128 North American stores, including seven locations in the Bay Area.
The international chocolatier announced the move Sunday less than two years after initiating a major push to open 2000 cafes worldwide, Business Insider reported. However, the pandemic stymied those plans as customers shifted their dining habits to take-out and their shopping online.
Godiva will keep its brick-and-mortar locations open through Valentine s Day, the busiest time of the year for Godiva sales.