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“This has been in the works for a while. If you recall what Anand Mahindra said, the ownership (model) is out and shared mobility is the new reality,” says Harish Bijoor, founder, Harish Bijoor Consults. The reference is to the time when the Mahindra group chairman had spoken of the challenges ahead in vehicle ownership especially with the younger generation.
The Meru move is also in sync with the company’s renewed mobility priorities which include picking up a stake in Zoomcar in 2018, launching premium e-mobility service Glyd, or merging its SmartShift business in Porter to grab a bigger slice of the logistics business. M&M clearly believes that the new flush of consumers no longer believes in owning an asset, but sees mobility as a service. ....