Marketers in India are partnering with content creators in smaller cities due to the freshness of their content and relatively lower cost of collaboration.
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Notwithstanding robust volume growth and a strong performance from Jaguar Land Rover (JLR), Tata Motors, the country s second-largest automobile (auto) manufacturer by market capitalisation, disappointed the Street with its January-March quarter (Q4) results for 2023-24 (FY24).
While consolidated revenues saw a 13 per cent increase, lower-than-expected realisations in the Indian operations weighed down overall performance.
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