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In delicate China play, Reckitt turns to livestreaming to sell condoms, ET Retail

The hype around livestreaming, which has become a major driving force of an e-commerce boom that has been sweeping China since the beginning of the COVID-19 pandemic, could help the British consumer goods group in its quest to drive growth in the world s second-biggest economy. ....

United Kingdom , Kendra Schaefer , Daxue Suheng Wu , Yaling Jiang , Arjun Purkayastha , China Business Research Institute , Durex Owner Reckitt , Greater China , Chinese New Year Durex ,

The 'delicate line' of Reckitt selling condoms in China via live-streaming

The 'delicate line' of Reckitt selling condoms in China via live-streaming
insideretail.asia - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from insideretail.asia Daily Mail and Mail on Sunday newspapers.

City Of , United Kingdom , Kendra Schaefer , Yaling Jiang , Casey Hall , Daxue Suheng Wu , Arjun Purkayastha , Shri Navaratnam , Richa Naidu , China Business Research Institute , Greater China , Chinese New Year Durex ,

In delicate China play, Reckitt turns to livestreaming to sell condoms

Durex-owner Reckitt is hoping that Chinese consumers' penchant for livestream shopping will also extend to purchases of condoms, but the company will have to toe a "delicate line" as it looks to grow its slice of the $5-billion-plus condom market. The hype around livestreaming, which has become a major driving force of an e-commerce boom that has been sweeping China since the beginning of the COVID-19 pandemic, could help the British consumer goods group in its quest to drive growth in the world's second-biggest economy. Reckitt has already tasted success liveselling household products in China, but condoms might prove a harder sell as Chinese regulators closely monitor sex-related content online - without always clearly spelling out what exactly crosses the line. ....

United Kingdom , City Of , Shri Navaratnam , Arjun Purkayastha , Yaling Jiang , Daxue Suheng Wu , Richa Naidu , Casey Hall , Kendra Schaefer , China Business Research Institute , Greater China , Chinese New Year Durex ,

China livestreaming: Reckitt turns to technology for selling condoms

Shift in consumer habits online makes livestreaming hard to ignore in over $5bn condom market ....

United Kingdom , Kendra Schaefer , Daxue Suheng Wu , Arjun Purkayastha , Yaling Jiang , China Business Research Institute , Durex Owner Reckitt , Greater China , Chinese New Year Durex ,