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Pepsi Creates Another Show, This Time Featuring Its New Mango Soda After Fox’s Cherries Wild, MTV digital series Match Me If You Can debuts April 21 The five-episode series Match Me If You Can is produced by ViacomCBS’ in-house branded content studio, Velocity. MTV 7 hours ago ....
Couch Potato Tuesday: Daniel Suarez Debuts in the Booth, FOX Overhypes 2012 Fracas March 15, 2021 written by Phil Allaway Phoenix is an interesting place. NASCAR seems to be placing outsized importance on the tri-oval these days, knowing that the track will host the season finale in November. It just doesn’t make sense to have it there, especially since the banquet is no longer in Las Vegas. The past couple of weeks have seen a number of videos and articles designed around convincing NASCAR to move the final race of the year back to Homestead. Would it mean that Frontstretch would have a larger presence there once things go back to normal? More than likely (we had a small battalion on site the last four years that Ford Championship Weekend was in Homestead), but that’s primarily because the vast majority of our writers (but not all) live in the Eastern Time Zone. It’s not particularly easy to get to Phoenix. It seems that the American-U.S. Airways merger hurt Ph ....
TV Ratings: Golden Globes Down in Early Numbers Mónica Marie Zorrilla, provided by March 1, 2021 FacebookTwitterEmail Sunday’s 78th Golden Globe Awards, the HFPA’s first-ever bicoastal and virtual show, was hosted by longtime collaborators Tina Fey and Amy Poehler, who had previously hosted the event consecutively from 2013 to 2015. Not even these fan-favorite female powerhouses, however, could save the socially distanced soirée from soured ratings. Last night’s three-hour awards broadcast drew a mere 5.4 million viewers and a 1.2 rating among adults 18-49 according to non-time zone adjusted numbers from Nielsen. Though these early numbers are incomplete and don’t include viewing in the Pacific time zone, they paint a bleak picture for NBC, which in 2018 signed a new deal to pay roughly $60 million per year to televise the awards show. Last year, preliminary numbers were significantly higher, with the telecast averaging 14.8 million viewers and ge ....
Pepsi and Other Advertisers Back New Content to Lure Binge-Watchers Brian Steinberg, provided by FacebookTwitterEmail Television commercials have long been one of the media industry’s surest bets so much so that advertisers around the world dumped a whopping $149 billion on them in 2020, according to estimates from Magna, the large media-buying firm. But Pepsi recently decided to take a gamble on something else. On Valentine’s Day, the soda giant unveiled a three-story replica of a Las Vegas jackpot machine, the centerpiece of a new game show it’s running with the Fox broadcast network. “Cherries Wild” features Jason Biggs as host, lots of trivia and a Pepsi Wild Moment that lets people at home play along for prizes. The whole show is done in Pepsi colors, says Todd Kaplan, vice president of marketing, and aims to play up Pepsi Wild Cherry, a line extension the company believes has room to grow. No other soda will be allowed to advertise during the sho ....