Gainesville musicians navigate music profitability
Fan support becomes increasingly essential for local artists
The life of a musician isn’t always fast cars, fancy houses or five-star hotels.
In Jordan Burchel’s case, it’s a home office that moonlights as a makeshift recording studio, or writing music in the minutes between his day job as a technology contract consultant.
Burchel, a 29-year-old Gainesville musician, is one of thousands of artists nationwide whose career has been deterred by the COVID-19 pandemic. In a field that can feel futile in even the best of times, artists have spent the last eight months exploring narrow avenues of profitability.