Noelle, an experiential hotel operated by Dallas-based Makeready and owned by Ohio-based Rockbridge, has announced its transition to independence after operating under Marriott s Tribute Portfolio since its opening in December 2017. The immersive property, located in the heart of downtown with its back to Printer s Alley, will offer a fresh lineup of specialty curated activations, amenities and partnerships to further establish its mark as a creative gathering place with deep connections to artists and makers.