‘Look, they’re right out of control.’ Supermarket aisles keep filling with edible mash-ups between major brands – but do any of them actually taste good?
‘Look, they’re right out of control.’ Supermarket aisles keep filling with edible mash-ups between major brands – but do any of them actually taste good?
Fiber-based Cup for Mac & Cheese
Kraft Mac & Cheese, a beloved staple on American tables for more than 80 years, today announced it is developing and testing the brand’s first-ever recyclable fiber-based microwavable cup.
Jan 15th, 2021
Upon testing completion, the brand will launch a new
Mac & Cheese Shapes variety later in 2021 using the new cup and design. The fiber-based microwavable cup currently being trialed is microwave safe and filled with the same delicious Kraft
Mac & Cheese that families know and love. In addition, the innovative cup will eliminate the plastic label through new direct-print technology. The intent of the design change from plastic to fiber is to reduce plastic use and to be both recyclable and compostable in industrial composting facilities. Kraft is working with outside partners to certify and incorporate the appropriate recycling labeling to help consumers know exactly what to do with the packaging after they have enjoyed their meal.
Dive Brief:
Kraft Heinz is testing a recyclable paperboard cup for its microwaveable Kraft Macaroni & Cheese product, the company announced. This would be the brand s first recyclable cup. A new Macaroni & Cheese Shapes variety will be launched using this packaging later this year.
The cup will not have a plastic label on it so that the package is both recyclable and compostable in industrial facilities. Kraft Heinz said the company is working on appropriate labeling to ensure consumers know to recycle the package when they are finished.
This new package helps Kraft Heinz meet its sustainability goals, which include making 100% recyclable, reusable or compostable packaging by 2025. Many other food and beverage manufacturers are working to make their packaging more sustainable. Mondelez, Nestlé, Unilever and PepsiCo all have similar goals.
Kraft Mac & Cheese Developing and Testing Its First Recyclable Fiber-Based Microwavable Cup digitalmedianet.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from digitalmedianet.com Daily Mail and Mail on Sunday newspapers.