to advertise, that could possibly help change people s minds. also, having full approval encourages businesses and schools, et cetera, to require the vaccine. whereas they might have felt hesitant with just emergency use authorization. this is all important because 20% of eligible americans, jake, still have yet to get a single covid-19 shot. that s more than 80 million unvaccinated americans who could be vaccinated. all right. thanks. so. appreciate it. you know that checkout sticker shock, from milk to mac and cheese. now big name brands are raising prices. we dig into why, next. (doorbell ringing) (bustling office sounds) - [announcer] eggzilaration, when the cheesiest guilty pleasure breakfast sandwich starts your day on just the right note.