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Tata Tea Premium celebrates the ‘Kadak spirit’ of Odisha in its new ‘state- specific’ communication 145 Bhubaneswar: TATA Tea Premium, one of India’s leading tea brand and the flagship brand from Tata Consumer Products, introduced a new ‘Odisha -specific’ communication campaign. Tata Tea Premium had been relaunched with a refreshed look, earlier this year – with an Odisha-specific packaging that celebrates the pride and culture of the state. This is now followed bya campaign which highlights the proposition ‘Kadak Iraadon vale Odisha ke liye Kadak Assam Chai’. TATA Tea Premium is known for catering to local taste preferences and developing state-specific tea blends to suit the local palate. In Odisha, the brand has been offering a curated blend that suits the local tea taste preferences of Odisha making it the number one Tea brand in the state. ....