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Philanthropy Day Luncheon

The Great Smoky Mountain Chapter of the Association of Fundraising Professionals (AFP) is pleased to announce . ....

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Philanthropy Day Luncheon

Philanthropy Day Luncheon
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Cathy Ackermann: Trust plays a vital role in marketing

Over-promising in your messages and under-delivering breaks your customers’ trust and is one of the most difficult things to ever reinstate. ....

Cathy Ackermann , Knox News ,

Every organization needs a crisis communications plan

Just having a plan isn t enough. It should be reviewed annually in order to determine what circumstances may have changed. ....

Cathy Ackermann , Knox News ,

The role of corporate culture in communications

A lack of adequately expressed corporate values creates a wide lane of possible misinterpretations, which can then be passed along to your customers. ....

Cathy Ackermann ,