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How do you solve a problem like... pandemic workloads hitting marketers' mental health?

Heavy workloads are a major variable for mental health, The Drum’s mental health survey found A mental health survey of marketers and agency workers conducted by The Drum has found that a majority of staff say their mental health has got worse during the pandemic, and that demanding workloads are a major factor in their mental wellbeing. Most alarming of all, almost half say their employers offer no mental health support. It’s clear that, with client demands unlikely to decrease as the UK and US economies look forward to recovery, industry leaders need to do – and communicate – more to offset the impact on staff mental health.

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Account Person of the Year 2020: Katie McCambley

Account Person of the Year 2020: Katie McCambley
campaignlive.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignlive.co.uk Daily Mail and Mail on Sunday newspapers.

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How do you solve a problem like... gender stereotypes in advertising?

By Sam Bradley-23 February 2021 08:30am We asked the industry what they’re doing to tackle gender stereotypes Each week, we ask readers of The Drum, from brands, agencies and everything in between, for their advice on real problems facing today’s marketing practitioners. This week, we’re looking at gender stereotypes in advertising. While we’ve heard a lot about attempts by advertisers to abandon the use of gender stereotypes entirely, such as the Unstereotype Alliance, this cause is far bigger than a single scheme or campaign. So, we asked the industry – from activists to strategists, creatives to chief executives and media owners to data scientists – what actions their organizations have been taking lately to tackle the use of gendered stereotypes.

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