How Snapchat made a comeback and won back users and advertisers msn.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from msn.com Daily Mail and Mail on Sunday newspapers.
Snap has won back users and advertisers after a rocky start as a public company.
The company has expanded its ad formats and cozied up to creators to try and dial up the amount of time users spend on the platform.
Tanya Dua, Lara O Reilly, and Dan Whateley spoke with 22 people close to Snap to chart the key moments in its turnaround.
Catering to advertisers was an important part the company s comeback. But Snap has also made recent efforts with the influencer community.
Here are some changes Snap made to appeal to creators:
The company has staffed up its talent management team, hiring people like Brooke Berry, who had run social media for the creator-event company VidCon.
Carla Stevenné
Some YouTube influencers have jumped onto Amazon s live shopping feature, Amazon Live.
Amazon Live creators share products with viewers and then earn a commission from every sale.
But YouTube and other social platforms are working on their own live shopping features to compete.
Some YouTube creators are turning to an unlikely place to kickstart growth and earn money: Amazon.
Carla Stevenné is a full-time influencer who got her start on YouTube, where she has 256,000 subscribers. But after months of lackluster growth on the platform, she decided to try Amazon s live shopping feature, called Amazon Live. I saw how my YouTube channel was not getting the success that I had hoped for, Stevenné said. I decided to give Amazon Live my all.