W. H. Horton, owner of the Horton Motor Co., sold Cadillacs at his dealerships in Devils Lake and Fargo, distributing the cars all across the state and into eastern Montana. He was such a believer in the superiority of Cadillacs that he made an unusual offer in the spring of 1913. Horton challenged any owner or dealer of six-cylinder cars to race him from Fargo to Minot and back, with the winner getting $100. Horton would drive a four-cylinder stock Cadillac.