By: Gideon Gottfried
Joe Russell.Outernet London s inaugural events director.Outernet London, the music and culture district opening in central London in Winter 2021, announced the appointment of Joe Russell as Events Director.
According to the announcement, Joe will lead on activations across the various venues and spaces, with a particular focus in the coming months on launch client events.
Russell comes with a wealth of experience designing and executing consumer experiences and executing multi-channel campaigns.
Over a 20-year career, Russell worked at integrated agencies including Cake Group, Exposure Comms and Momentum Worldwide and on brands such as Carling, Reebok, EE and Nokia. He also headed an in-house team at Westfield U.K. developing campaigns on behalf of the brand’s shopping mall assets, as well as third party brands and organizations.